Monona Merch is a company I started in 2007 with the help of the Little Type gang. I’d wanted for a long time to buy some sharp looking t-shirts featuring logos of my favorite fanzines, record labels and bands. Unfortunately, many of my favorite fanzines, record labels and bands were pretty small time and either couldn’t afford to print merch, sold merch featuring badly designed logos, or printed their merch on giant baggy shirts that felt like they were made out of canvas. With the launch of Monona Merch we’ll be bringing you a few familiar items and a whole lot of unknowns, designed and sold by people who know and love underground rock music and printed on quality American Apparel t’s. There aren’t a whole lot of big names in the Monona Merch catalog – call it a murderers row of criminally underrated movers and shakers – but that’s the whole point: we’re wearing our hearts on our t’s to show support for the little guys that plug away in virtual anonymity. We may not make a lot of money but by God we’ll look sharp standing in the line at the soup kitchen.

Ben Weasel